World Cup 2014

Brazilian Government Blows Whistle on Adidas T-Shirts

adidas_t-shirtsAre you looking to score during your World Cup 2014 tour of Brazil?  For those fans who planned to send the message with the latest line of Adidas t-shirts, the Brazilian government wants you to know its not that type of party.

The World Cup 2014 sponsor released a new line of t-shirts that paired thongs with images of a national landmark.  In response, country authorities filed a complaint in an effort to combat against sexual tourism as a selling point for the tournament’s tourists.  Adidas has subsequently pulled these limited edition tees.  They were only available for purchase in the United States.

Do you think Adidas’ “lighthearted” messages were lost in translation? Or, do you think the brand knowingly crossed the line?

I look forward to hearing your thoughts.


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